Brief: This campaign aims for VUKA, an all natural energy drink, to corner the market on low-impact energy drinks. We aimed to highlight the feeling of natural elation you get from drinking VUKA, while playing up the brand's South African origin.
Target: Women, working professionals and young moms who rely on energy drinks to make it through the day, but are wary about what they put in their body.
Art Direction: Alexander Parker Photography: Chris New
Models: Jackie Yu, Dhymond Nicholls, Alison Bushor, Ana Maria Restrepo Zuleta
The VUKA App gives your workout a boost with playlists, exercise tips, motivational videos and loads more content to get our target up and moving. A fourth feature of the app keeps all the metrics of your workout so you can see your progress.
Placed along moving sidewalks, this ambient installation illustrates the benefits from a "VUKA Boost" in a fast paced environment.
Any use of the VUKA name, logo, or product likeness are used purely as "a reproduction by a teacher or student of a small part of a work to illustrate a lesson", under the limitations of "fair use" from title 17, U.S. Code. Myself and my classmates were not sponsored nor directly affiliated to VUKA LCC. This work was completed as an assignment at SCAD in the course ADVE 334.
We have been asked by VUKA LCC. to state this.