CONTACT:

802.625.0220
hire@mtweiner.com

icon_behanceicon_linkedinTumblricon_twitter

mtweiner.com © 2013 • Legal

Energy through rejuvenation

Copywriting • Concept Development


Brief: This campaign aims for VUKA, an all natural energy drink, to corner the market on low-impact energy drinks. We aimed to highlight the feeling of natural elation you get from drinking VUKA, while playing up the brand's South African origin.

Target: Women, working professionals and young moms who rely on energy drinks to make it through the day, but are wary about what they put in their body.

Art Direction: Alexander Parker Photography: Chris New
Models: Jackie Yu, Dhymond Nicholls, Alison Bushor, Ana Maria Restrepo Zuleta

vuka energy drink poster

Poster


vuka energy drink poster

Poster



vuka energy drink poster

Poster



vuka energy drink poster

Poster


Web Presence

vuka energy drink website



The VUKA brand values social media, so the website brings user content to the front of the campaign, allowing consumers to share their own pictures and experiences. Social media goes further and promotes pop up events at local malls.

Mobile App

Vuka App Screen

The VUKA App gives your workout a boost with playlists, exercise tips, motivational videos and loads more content to get our target up and moving. A fourth feature of the app keeps all the metrics of your workout so you can see your progress.

Vuka App sub screens

Guerilla

vguerilla2

Placed along moving sidewalks, this ambient installation illustrates the benefits from a "VUKA Boost" in a fast paced environment.


vguerilla1


Legal Disclaimer




back


CONTACT:

802.625.0220
hire@mtweiner.com

icon_behanceicon_linkedinTumblricon_twitter

mtweiner.com © 2013 • Legal