Brief: Promote Trollhättan, Sweden as a cosy and scenic vacation destination for those after a not-so-cookie-cutter trip.
Target: Men and Women, Age 45-65, Upper middle class, VALS 2 Achievers/Experiencers
Trollhättan's Experience brings the best of Trollhättan to the tablet. In this app, our target can get cosy with the citizens of Trollhättan, whom become the social ambassadors of their small city, providing restaurant reviews, sight-seeing tips, and current events.
Trollhattan's Experience Microsite
The app also becomes an interactive map and itinerary, making it easy to plan a vacation with the local's insight.
The residents of Trollhättan become the mouthpiece of the campaign, highlighting the neighborly attitude of the town. On Youtube and Amazon, citizens respond to content relevant videos with video diaries of their favorite spots. From hiking clips to dining reviews.
A homepage takeover of Weather.com highlights the little known swedish destination with various online content.
Subway banners on urban transit systems target our working demographic, and placement of "local flyers" for Trollhättan establishments invite consumers to get to know the city a bit better.