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Get Native with Local Sweden

Art Direction • UI Design • Concept Development


Brief: Promote Trollhättan, Sweden as a cosy and scenic vacation destination for those after a not-so-cookie-cutter trip.

Target: Men and Women, Age 45-65, Upper middle class, VALS 2 Achievers/Experiencers


Collaboration with Alexander Parker

App - Trollhättan's Experience

tappipad

Trollhättan's Experience brings the best of Trollhättan to the tablet. In this app, our target can get cosy with the citizens of Trollhättan, whom become the social ambassadors of their small city, providing restaurant reviews, sight-seeing tips, and current events.


tmicrosite

Trollhattan's Experience Microsite

tappipad

The app also becomes an interactive map and itinerary, making it easy to plan a vacation with the local's insight.


Web Presence

 
webplacement
tyoutubeex

The residents of Trollhättan become the mouthpiece of the campaign, highlighting the neighborly attitude of the town. On Youtube and Amazon, citizens respond to content relevant videos with video diaries of their favorite spots. From hiking clips to dining reviews.


A homepage takeover of Weather.com highlights the little known swedish destination with various online content.



Print

trollhattanspread
trollhattansingle

Ambient/Guerilla

tsubwayambient



Subway banners on urban transit systems target our working demographic, and placement of "local flyers" for Trollhättan establishments invite consumers to get to know the city a bit better.


tflyer

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CONTACT:

802.625.0220
icon_behanceicon_linkedinTumblricon_twitter

mtweiner.com © 2013 • Legal